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SecciónCafé del Valle
Café del Valle
Identity and packaging system for a Dominican specialty coffee ready to scale from a single retail location to nationwide distribution.
BrandingPackagingPoint of sale
Client
Café del Valle SRL
Year
2026
Industry
Specialty coffee · Retail
Role
Lead studio
Services
Branding, Packaging, Point of sale
Timeline
8 weeks
The challenge
From local roaster to shelf brand
The coffee was excellent — but the bag looked like a weekend craft. They needed a system that could hold its own next to international brands on the shelves of Nacional, La Sirena, and premium cafés, without losing its origin soul.
The approach
Modular system by origin and method
- 01
Brand architecture
A parent brand with origin sub-brands (Jarabacoa, Constanza, Polo). Each origin keeps the same visual structure, varying only color and method code.
- 02
Packaging system
Three sizes (250g, 500g, 1kg), four roast methods, clear typographic indicators. Printable nationwide without special-cost runs.
- 03
Point of sale
Shelf display, barista cupping cards, and a QR linking to the lot's profile on the site.
Deliverables
- Brand identity and sub-brands
- Packaging system (3 sizes × 4 methods)
- Shelf display and POS
- Lot label templates
- 28-page brand guide
Gallery
Results
12
National retail outlets
3.4×
Shelf turnover speed
+28%
Average price per bag
Credits
- Creative directionToxios Kreyativ
- Packaging designKreyativ team
- ProductionLocal print partner