Marina Real
Full brand and digital platform refresh for a boutique hotel in La Romana. The goal: reduce OTA dependency and give the hotel back control of its narrative and its margins.
Too dependent on Booking and Expedia
Marina Real took 78% of its bookings through OTAs, paying 18–22% commissions with no direct guest relationship. The visual brand was generic, the old site wasn't bilingual or mobile-first, and there was no in-house booking flow. They wanted to recover margin and build a direct relationship with Caribbean and North American guests.
Brand, site, and bookings as one system
- 01
Audit and positioning
Three weeks of interviews with the team, returning guests, and local operators. We identified the angle: it isn't a resort, it's a Caribbean home with service. Branding flowed from there.
- 02
Visual system + bilingual voice
New identity, type system, palette inspired by coral and colonial tile, and a tone of voice that reads identically in Spanish and English without feeling translated.
- 03
Site + in-house booking engine
Next.js + direct PMS integration. The booking engine lives on the hotel's domain — no third-party redirects, no extra commissions.
- Complete brand identity (logo, system, guidelines)
- Responsive bilingual ES/EN site
- Booking engine integrated with the PMS
- Transactional email templates
- Social media kit for 90 days
Gallery
Results
“We went from fighting Booking for margin to owning a channel that converts. The Toxios team understood the business, not just the design.”
- Creative directionToxios Kreyativ
- Brand designKreyativ team
- Web engineeringKreyativ team
- PhotographyExternal studio (credited on site)